Creating experiences around the golden cereal
Discover campaigns that connect bakers, brewers and curious consumers through creativity, participation and new products made with Tritordeum.
From ingredient to community experience
Tritordeum campaigns bring the cereal to life through practical, enjoyable experiences. From bakery products developed by artisan professionals to brewing challenges created with specialist partners, each initiative encourages people to taste, create and share.
These campaigns help connect the whole value chain: ingredient producers, bakers, brewers, distributors and consumers discovering new ways to use the golden cereal.
Discover our featured initiatives
Two communities, two applications and one cereal identity: Tritordeum explored through baking and brewing.
Brionut de Tritordeum
A baked brioche in the shape of a donut, bringing together artisan and home bakers around a new Tritordeum creation.
Home Brew Competition
A challenge for home brewers to experiment with distinctive Tritordeum malts and develop original beers with a new cereal character.
Turning innovation into participation
Our campaigns create opportunities for professionals and consumers to experience Tritordeum in real products.
Create
Encourage bakers and brewers to develop distinctive recipes and products that express the sensory identity of Tritordeum.
Connect
Bring together producers, professionals, enthusiasts and consumers around practical applications of the golden cereal.
Discover
Give new audiences the opportunity to taste Tritordeum through breads, pastries and beers made by participating creators.
A bakery creation made to share
Brionut brings together artisan bakeries and passionate home bakers around a baked brioche made with Tritordeum flour.
Developed as a creative snack concept, Brionut is an accessible product designed to introduce consumers to the golden cereal.
Exploring Tritordeum malt in beer
Developed with ACCE, the Tritordeum Home Brew Competition invited home brewers to experiment with innovative malts made from Tritordeum.
The campaign demonstrates how the cereal can move beyond baking and inspire new beer styles, recipes and sensory experiences.
Join the Tritordeum experience
Discover products, places and resources connected to our campaigns.
Find bakeries
Locate artisan bakeries and Brionut points working with Tritordeum.
Explore bakeries →Buy ingredients
Purchase selected flour and malt formats to create at home.
Visit the e-Shop →Try recipes
Discover recipe inspiration for baking with the golden cereal.
Explore recipes →Become involved
Connect with us to participate in future Tritordeum initiatives.
Contact us →Interested in a Tritordeum campaign?
We welcome enquiries from bakers, brewers, distributors, professional partners and creators interested in participating in future Tritordeum initiatives.
