Agrasys, elected to PepsiCo’s Nutrition Greenhouse Program

Agrasys, the company behind the cereal Tritordeum is celebrating. This start-up is one of the 10 finalists of the 2018 2nd edition of PepsiCo’s Nutrition Greenhouse Program.

This program was launched in 2017 to support emerging companies in the food and beverage sector. This year, PepsiCo offers € 20,000 in funding to the 10 participating companies, as well as the opportunity to work with PepsiCo mentors and experts to accelerate their businesses.

Agrasys, with its sustainable and more digestible cereal Tritordeum has been one of the innovative nutrition brands chosen by the PepsiCo incubator. The finalists of this year were selected according to the quality of their products and their positioning, their focus on health and wellness, as well as their scalable business models.

“Being among the 10 finalists – out of 174 candidates – means great recognition for us within the food and beverage industry, regarding nutrition, wellness, and health aspects”, says Verónica Guerra, Agrasys’ head of marketing and communication.

The remaining selected companies are from Israel, France, the UK, and Bulgaria. At the end of the program, one of them will receive an additional €100,000 prize.

“Tritordeum’s potential is huge but we need to accelerate its growth. We will certainly take full advantage of this opportunity that PepsiCo gives us to continue the expansion of our cereal in Europe”, explains Guerra.