MEYERMÜHLE: A NEW ORGANIC MILLING COMPANY PRESENTS TRITORDEUM FLOUR AT BIOFACH 2019
BIOFACH – the world’s leading trade fair for organic food – is a great scenario to present new organic products into the market. On this edition, the organic milling company from Landshut, Meyermühle, took this opportunity to present organic Tritordeum flour as one of its new features on their stand.
With 35 years of experience in the organic sector, Meyermühle is a high-quality milling company specialized and well-known for their top range of organic special flours. This company is joining a big group of European millers that are already offering flour made with this Mediterranean cereal.
In fact, the Bavarian milling company has introduced two new types of flour with a Mediterranean flair: Bio-Tritordeum, the organic refined tritordeum flour, and a newly organic special flour for French and Mediterranean pastries that contains tritordeum, bread wheat, durum wheat and spelt.
Visitors of the fair had the opportunity to look and feel the Tritordeum grain as well as to indulge themselves with a variety of attractive breads made with its new and special flours, now available in Germany.
“Baked goods made of Tritordeum flour add new and natural colour accents to the bakery counter. With a warm and yellow colouration in the crust it creates a Mediterranean flair and offers a good base for attracting customers”, explained Michael Hiestand, CEO of Meyermühle.
This Mediterranean cereal is making headway in the international markets and winning supporters ever Europe. The German market is no an exception. Thanks to the partnership with Meyermühle, Tritordeum organic flours can be distributed easily in the German market and, more precisely, in Bavaria.
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