About
The Brand

Use of brand

Tritordeum is the scientific name given to the cross between wheat and barley, but also the registered and protected trademark.

Scientific name: x Tritordeum martinii A. Pujadas (Poaceae) nothosp. Nov

“Trit” is the abreviation of “Triticum”, wheat in latin “ordeum” is the abreviation of “Hordeum”, barley in latin

Protected trademark: "Tritordeum-vivagran" is the trademark protected at World Intellectual Property Organization (dossier # 1 625 482), class 30, 31 and 32

Consult here our brand guides for the correct use of our brand and logo.

Use of Brand

do's and don'ts in brand use
Download here

Brand Book

Tritordeum Story Telling
Download here

Styling Guide

Fonts, colors and more
Download here

Logos

The Tritordeum logo contains the two words: Tritordeum - vivagran.

The symbol in the logo is a spike surrounded with 3 circles of yellow/orange colors. The 3 circles represent the 3 principal benefits of Tritordeum:

Sustainability

Iconografía_Saludable trazo amarillo copia 2

Nutrition

Taste

Click on the logos below to download the pack of logos available:

Tritordeum apaisado_Tritordeum_basic_Triangular

Tritordeum apaisado_Tritordeum_amarillo_Triangular

Tritordeum apaisado_Tritordeum_marrón_Triangular

Slogans

The slogan is “the golden cereal”. The golden yellow color of Tritordeum flours is a distinctive characteristic of the cereal when compared to other cereals in the market.

Click on the logos below to download the pack of logos available: