The Brand
The Brand
Use of brand
Tritordeum is the scientific name given to the cross between wheat and barley, but also the registered and protected trademark.
Scientific name: x Tritordeum martinii A. Pujadas (Poaceae) nothosp. Nov
“Trit” is the abreviation of “Triticum”, wheat in latin “ordeum” is the abreviation of “Hordeum”, barley in latin
Protected trademark: "Tritordeum-vivagran" is the trademark protected at World Intellectual Property Organization (dossier # 1 625 482), class 30, 31 and 32
Consult here our brand guides for the correct use of our brand and logo.
Use of Brand
do's and don'ts in brand use
Download here
Brand Book
Tritordeum Story Telling
Download here
Styling Guide
Fonts, colors and more
Download here
Logos
The Tritordeum logo contains the two words: Tritordeum - vivagran.
The symbol in the logo is a spike surrounded with 3 circles of yellow/orange colors. The 3 circles represent the 3 principal benefits of Tritordeum:
Sustainability
Nutrition
Taste
Slogans
The slogan is “the golden cereal”. The golden yellow color of Tritordeum flours is a distinctive characteristic of the cereal when compared to other cereals in the market.
Click on the logos below to download the pack of logos available:
Point of Sales Materials
The point of sales materials are meant for craft bakeries. Below are the different formats and their editable files, in Spanish language only.
Bread sachet
Leaflet
Double-sided. A5 size.
Poster
A3 size.
Stopper
Stand-alone, double sided.
1-page USP
One side. A4 size.
Roll-up
Different designs options.
Flour Bag
Different sizes options.
Pictures
Download here the corporate pictures of Tritordeum:
Fields
Products
Atlantis Malt Series
Our ambassadors
Looking for inspiration? Check the website and Instagram of our brand ambassadors
Domi Velez
Master Baker
Spain
Frank Van Eerd
Master Baker
The Netherlands
Christoph Heger
Master Baker
Germany
Jesus Monedero
Michelin-Star Chef
Spain
Enis Kitchen Photography
Home Baker
Spain
Panarte Isabel Garcia
Home Baker
Spain
Our ambassadors
Domi Velez
Master Baker
Spain
Frank Van Eerd
Master Baker
The Netherlands
Christoph Heger
Master Baker
Germany
Jesus Monedero
Michelin-star Chef
Spain
Enis Kitchen Photography
Home Baker
Spain
Panarte Isabel Garcia
Home Baker
Spain