About
the Value-Chain
About
the Value-Chain
About Vivagran
Vivagran is the company managing Tritordeum. The company is based in Spain (Barcelona and Córdoba), as well as in the Netherlands (Sittard).
Vivagran is a consumer-driven cereal-based biotechnology company focused on developing and commercializing high-value branded cereals.
The company is in charge of the development of new Tritordeum varieties, production, distribution and licensing of the technology to third parties worldwide.
Team
Etienne Vassiliadis
Etienne Vassiliadis is the CEO of the company, based in Barcelona (Spain). Etienne is managing the value-chain of Tritordeum in Spain (seed/grain production, distribution and quality management), as well business development and corporate communication.
Wiro Nillesen
Wiro Nillesen is the CFO of the company, based in Sittard (The Netherlands). Wiro is active in International business development, academic collaborations and joint ventures. He is also managing the value-chains in Northern Europe.
Alba Martinez
Alba Martinez is an expert in plant breeding, and has been involved in the Tritordeum project since it start. She is managing the breeding program, the out-sourced multi-locations field trials, the agronomic support in our seed/grain production, and management of germplasm bank and samples shipments.
Cristobal Martinez
Cristobal Martinez participated in the development of primary lines of Tritordeum, and went over 4 expeditions to collect manually the lines of Hordeum chilense originated from Latin America. Cristobal is giving agronomic support to our farmers, helps Alba in the pre-basal seed multiplication and field trials in Córdoba.
Chris Walsh
Chris Walsh is owner of Neesh Foods, the Australian company in charge of Tritordeum development in Asia-Pacific region. Chris is a senior agronomist and advisor.
Role of Vivagran
Vivagran is active in 3 main activities:
Research and Development
The company is managing the development of new varieties of Tritordeum to adress existing and future challenges in the fields of agriculture, nutrition, applications.
Business
Development
The company is building local value-chain from seed to food by licensing its proprietary technologies to third parties, and provide support from field to consumer.
Brand
Management
The company acts as a global corporate brand manager, providing communication tools to its licensees and their customers to reach consumers with a consistent story-telling.
Value-Chain model
The value-chain is presented in the table below:
The value-chain is typical of a cereal:
Managed by
Vivagran | Licenses
1. Seed conservation
2. Pre-basal seed multiplication
3. Basal seed multiplication
4. Commercial seed multiplication
5. Grain production
6. Grain transformation (milling, malting…)
7. Ingredients commercialization (flours, malt…)
8. Finished products manufacturing and commercialization
🌾Tritordeum price is defined by Vivagran and its licensees.
🌾The control over the protected varieties allows to maintain the price positionning over time.
🌾All actors of the value-chain benefit from it.
🌾The proprietary germplasm allows to concede exclusive production and commercialization rights to partners.
Click to zoom:
🌾Tritordeum price is defined by Vivagran and its licensees .
🌾The control over the protected varieties allows to maintain the price positionning over time.
🌾All actors of the value-chain benefit from it.
🌾The proprietary germplasm allows to concede exclusive production and commercialization rights to partners.
Who are our partners?
Who are our customers?
Bakers
The bakery segment is the most developed to date. Whether it is home-bakers or professional bakers from the craft segment or industry.
Brewers/Distillers
Brewing and distilling are newly developed segment, and rapidly growing.
Others
Tritordeum may be used in other applications like animal feed (as silage or grain), other ingredients manufacturing (i.e. malt extract).
Looking to buy some Tritordeum products in your region, check our: